DESIGNER / JINGON YOON
A brand started with a motto of assembling and combination, Coat was intended to show the meaning of assembling and combination by having ‘T’ in the brand name into an image of ‘+’. The goods were developed to have various expressions only with uppers by designing module-type leather to replace the uppers of shoes.
Coat is U-strap shoes which can be assembled as consumers want and it received a winner prize from ‘Red dot design awards 2013’
in a product design category. This award is organized by Design Zentrum Nordheim Westfalen Center
and many companies and designers participate in this award.
U-strap shoes can make a new style of shoes as using a different upper part with based shoe. In other words,
easy customization is an advantage of it. Rubber outsole which is designed radial shape can be easy for cutting as many sizes.