DESIGNER / JINGON YOON. TAEMYOUNG YOON
Based on the fact that the renewal of Excelcior, a brand that started in Slovakia, started in a tire factory, a concept of ‘Industrial Classic’ was given. The brand logo created an image of ‘E’, the first letter of the brand name, with an inspiration from factory machines. The product was designed to highlight the outside soles by gaining ideas
from conveyor belts and tires.